http://jrobb.mindplex.org/2004/02/29.html#a4352 | Comments
HBR’s 2004 Breakthrough Idea #9: The MFA is the New MBA. An arts degree is now perhaps the hottest credential in the world of business. Corporate recruiters have begun visiting the top arts grad schools in search of talent. And this broadened approach has often come at the expense of more traditional business graduates. For instance, in 1993, 61% of McKinsey’s hires had MBA degrees. Less than a decade later, it was down to 43%, because McKinsey says other disciplines are just as valuable in helping new hires perform well at the firm. With applications climbing and ever more arts grads occupying key corporate positions, the master of fine arts is becoming the new business degree.The reason: creativity is now seen as a bigger determinant of success than business logic.