Michael Fioritto's Archived Blog

Newspaper content budgets – what would you cut?

It is Saturday, cold outside and I’m doing laundry so I thought it would be interesting to do some analysis of the online survey Jeff Jarvis posted using Google apps.

First, I need to make some assumptions about the respondents. I’m guessing that the audience is going to skew towards folks involved in journalism as a business since they would be the most likely audience for Jarvis’s blog. Can I assume that they also would have some control or involvement in the content buying process? Not sure about that, but I would guess that some of them probably play that role.

When I downloaded the data on Feb. 16, there were 425 responses to the survey. Visitors were asked, “If you had to reduce a newspaper’s budget, what would you cut?”There is a checklist of 20 different items (see the survey here). Visitors could select multiple items.

Here’s a quick view – the clear loser is financial tables and the sports section.

Financial tables 43.06%
Sports section 21.65%
Sports columnists 8.00%
Entertainment section 3.76%
Movie critic 3.76%
Business section 2.59%
Syndicated features 2.59%
TV critic 2.59%
Music critic 1.88%
Book critic 1.65%
Comics 1.65%
Foreign bureaus 1.65%
Lilfestyle section 1.41%
Washington bureau 1.18%
Editorial columnists 0.71%
Copy editors 0.47%
Online site 0.47%
Top editors 0.47%
Editorial page 0.24%
Photographers 0.24%


4 Comments

Bless you! I didn’t set up the survey properly and despaired at the idea of compiling stats. Thanks so much for going to the effort!

Posted by Jeff Jarvis on 16 February 2008 @ 6pm

[...] Fioritto was nice enough — and skilled at Excel enough — to compile results from my little survey that asked you what you’d kill from a newspaper’s budget. [...]

Posted by BuzzMachine » Blog Archive » What would you kill? Jocks? on 17 February 2008 @ 3pm

[...] Fioritto was nice enough — and skilled at Excel enough — to compile results from my little survey that asked you what you’d kill from a newspaper’s budget. Keep in [...]

Posted by Halo's re/Feeds on 17 February 2008 @ 6pm

Interesting that sports is so high on that list. I wonder what would happen if sports wasn’t at the top of that long list. Let’s say it was buried in the middle somewhere. It probably would not have gotten so many votes.

Posted by spudart on 27 February 2008 @ 12pm

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